In The News

Canadian Living, February 2014

Feb. 25 is the 20th Annual World Spay Day! Veterinarians, animal rescue groups and supporters around the world will offer discounted services and host events to help bring spay/neuter awareness to their communities.

Spay/neuter services will be available at many clinics across Canada. Humane Society International will also open two spay/neuter clinics in Quebec from Feb. 25 to 28. The Humane Societies of Toronto and Winnipeg will hold a “Beat the Heat” campaign, offering $20 spays for cats over the month of February.

One of the most important reasons to have pets spayed and/or neutered is for population control. (The city of Toronto currently has between 100,000 and 300,000 stray cats.) But did you know there are other benefits?


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Direct Marketing, January 2011

Household pets don't usually get a lot of mail. So when an envelope arrives specifically addressed to Snowball or Spot, chances are the human in their lives will take notice, particularly if that envelope contains a gut-wrenching anecdotal letter authored by a follow feline or canine.

That's the basic idea behind a recurring seasonal fundraising campaign executed by The Toronto Humane Society in concert with Wyers Direct Communications, their longtime agency.

This year, the purpose of the DM was two-fold: the THS was keen to top up its coffers but also to bolster its image, which took a beating in 2009/2010 when its former board of directors faced charges of neglect, mismanagement and lack of transparency.

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