Household pets don't usually get a lot of mail. So when an envelope arrives specifically addressed to Snowball or Spot, chances are the human in their lives will take notice, particularly if that envelope contains a gut-wrenching anecdotal letter authored by a follow feline or canine.
That's the basic idea behind a recurring seasonal fundraising campaign executed by The Toronto Humane Society in concert with Wyers Direct Communications, their longtime agency.
This year, the purpose of the DM was two-fold: the THS was keen to top up its coffers but also to bolster its image, which took a beating in 2009/2010 when its former board of directors faced charges of neglect, mismanagement and lack of transparency.
Click here to continue...