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PET PLAYLISTS – Toronto Humane Society Partners with Spotify
Today, Toronto Humane Society is excited to announce its support of the Spotify Pets campaign! This unique microsite allows for users to create which traits best align with their pet’s personality to create a personalized playlist that you and your pet might jam out to.
Music can have a profound impact on animals! At Toronto Humane Society, the animals receive world class enrichment 365 days a year. Toronto Humane Society’s Dr. Jacklyn Ellis, one of only 35 Certified Animal Behaviourists listed says that “Music is a very powerful tool that can be used by any shelter to help reduce the stress of the animals in their care. A loud sound in an otherwise quiet environment can be quite frightening to a shelter animal – playing music can help dampen the shock.” At Toronto Humane Society, animals receive daily walks and enrichment, training and cuddle sessions; they get it all; including listening to relaxing, classical melodies throughout the day.
Toronto Humane Society is forever evolving into the leaders in the animal welfare industry and always excited to assess unique partnership opportunities to help bring a stronger voice to animals and also bring our expertise to great brands. It was a perfect match to partner up with Spotify on Pet Playlists and THS couldn’t be more thrilled!
In just a few minutes, you can create a personalized playlist for your pets at the click of a button. The site will ask you four questions to curate a playlist for your pet: What is your pet’s species? For all the Iguana owners out there, they’ve even got an option for you too. Is your animal energetic vs relaxed, shy vs friendly, and apathetic vs curious? The microsite allows for a “gradient” when responding so you can have a mildly energetic dog or a very friendly cat as well. If you’ve ever wondered what your pet would listen to if they had thumbs, we’ve now got the solution for you!
Toronto Humane Society’s Spotify account is also home to a list of a few of THS’s “adoptable animals” that have playlists of their own. This is in an effort to provide adoptable animals with a unique online platform to increase their likelihood of being adopted. If you are looking to support a shelter friend now, head on over to Toronto Humane Society’s Spotify account to give their adoptable’s playlists a listen!
Music, although not the be-all and end-all to animal psychology, can certainly be used as a tool in conjunction with training, routine, and a loving environment! Toronto Humane Society encourages those to be mindful of the effects music can have on animals and to be observant of your animal’s body language throughout the duration of listening to ensure your animals are relaxed and comfortable.
About Dr. Jacklyn Ellis:
Dr. Jacklyn Ellis
Manager, Feline Behaviour, Enrichment and Rehabilitation
Our Feline training team is led by Dr. Jacklyn Ellis, THS’s Manager, Feline Behaviour, Enrichment and Rehabilitation. With a wealth of experience working with and rehabilitating our shelter cats, the feline team led by Dr. Ellis uses sound LIMA (Least Intrusive, Minimally Aversive) behaviour modification and training principles to address unwanted behaviours while enhancing the human-cat bond.
Prior to joining THS, Dr. Ellis served as Nestlé Purina’s leading authority on feline behaviour in her role as a Behaviour Scientist in their research and development division. She earned her PhD in Animal Welfare at the Atlantic Veterinary College, University of Prince Edward Island, where she conducted research on methods for reducing stress in shelter cats. Her work has been published widely in peer reviewed journals and she has presented at many national and international conferences, particularly on feline stress and elimination behaviour. She is currently in the process of writing a chapter on feline behavioural assessment for a new edition of the leading textbook on the behaviour and welfare of shelter animals.
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50 million tracks, including more than 1 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.
Today, Spotify is the most popular global audio streaming subscription service with 286m users, including 130m subscribers, across 79 markets. We are the largest driver of revenue to the music business today.
About Toronto Humane Society:
Toronto Humane Society is an animal welfare organization whose mission is to promote the humane care and protection of all animals and to prevent all forms of cruelty and suffering. One of Toronto’s oldest charities, they operate as an animal shelter and high volume clinic with spay/neuter and vaccination services. In recent years, they have sought to expand beyond shelter activities to further improve the lives of animals. Their new initiatives include an expanded pet food bank, dog training programs, educational outreach and animal rescue operations at both the local and international level. For more information, visit www.torontohumanesociety.com.
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