As the animal welfare industry evolves, as does our strategy. From our humble beginnings over 130 years ago, we have grown as leaders in the animal welfare sector. From addressing animal welfare concerns and improving the lives of thousands, to developing programs and services that strengthen the human-animal bond, we aim to find the best ways to keep pets with the people who love them and prevent pet abandonment.
Meet our 2020-2025 Strategic Plan – an honest, clear and comprehensive guide outlining our mission, our vision, and the bold strategic initiatives required to bring both to fruition. It is a sweeping plan that will take us to the next level in improving the lives of more animals and building a more compassionate society for all.
Developed through a thoughtful process of research and discussion, it reflects who we are today and who we want to be tomorrow. It outlines our strengths, recognizes our weaknesses, and, with detailed success factors, provides us a way forward.
Through our strategic plan, we aim to:
Influence and eliminate the root causes of animal vulnerability, rather than react to it;
Expand on our core animal welfare programs and services to offer both animal and human welfare programs and services;
Become a living lab of learning, best practices, and knowledge exchange;
Reach beyond Toronto’s city borders to provide programs, services, and impact;
Becoming a self-sufficient, revenue-based social enterprise.
The cornerstones of the Strategy are our mission—to improve the lives of animals—and our vision—to be a leader in animal welfare, working for a compassionate society where all animals are respected and valued.
Combined, our mission and vision will help us make the world a better place through exciting and innovative methods.
Making an impact for future generations
While this is a five-year strategic plan, its impact, far-reaching and long-lasting, will endure for generations.
Over the next decade, we aim to make a powerful and appreciable impact on animals lives. We aim to achieve this through ambitious advancement initiatives to strengthen the human-animal bond, the provision of excellent public services for people and pets and as we continue to be a leading educator and resource center.
Follow and join the journey today! Read our full 2020-2025 Strategic Planhere.