Toronto Humane Society is more than an animal shelter—we’re a community dedicated to making a difference in the lives of animals. While many of you see the results of our work through adoption stories and public programs, there’s an incredible team working tirelessly behind the scenes to make it all possible: our Integrated Marketing and Development team.
This team is responsible for spreading our message, building relationships, and securing the essential resources we need to care for animals and continue our lifesaving work. Let’s take a closer look at the amazing people who keep Toronto Humane Society moving forward.
Every year, our ability to provide care depends on the generosity of thousands of donors. The annual fund team designs and manages all the direct mail campaigns, digital fundraisers, and lotteries that keep our services going. From crafting heartfelt appeals to creating engaging content, they ensure that our supporters feel connected to our mission and motivated to contribute.
The corporate partnerships team builds relationships with companies that share our commitment to animal welfare. These partnerships provide essential financial support and amplify our mission by engaging corporate groups in shelter activities, sponsorships, and donation programs. Whether it’s a large sponsorship or a volunteer day, these partnerships help provide extra resources and care for the animals at our shelter.
Our major donor team cultivates relationships with individuals who provide significant financial support. These major gifts allow us to take on transformative projects and expand our services in ways that would otherwise be impossible. Through their efforts, we’re able to continue innovating in animal welfare and undertake projects that make a lasting impact.
Securing grants from charitable foundations and organizations is vital to expanding our programs and services. The grants and foundations team works diligently to identify, apply for, and manage grant funding opportunities that align with our mission. Their efforts enable us to launch new initiatives, strengthen ongoing programs, and explore new frontiers in animal care and welfare. By maintaining strong relationships with granting bodies and ensuring our applications highlight the transformative potential of our work, this team plays a crucial role in securing long-term sustainability.
Keeping our fundraising efforts organized and running smoothly requires precision and efficiency. The fundraising administration team’s behind-the-scenes work ensures that every dollar raised is put to the best possible use in supporting the animals we care for.
From our weekly newsletter, Scratching Post, and social media posts to our website content and quarterly magazine, the marketing and communications team ensures that our message reaches the right audiences. Their work keeps our community informed, engaged, and inspired to support our efforts, helping to build a strong network of animal advocates.
The public relations team amplifies our voice in the community, managing media inquiries, securing press coverage, and making sure the public hears about the incredible work happening at Toronto Humane Society. Their efforts help raise awareness and build a larger community of supporters who believe in our mission.
Behind every donation is a team making sure everything runs smoothly. The data administration team processes donations, maintains accurate donor information, and ensures that all our supporters feel valued. Their meticulous work is essential to tracking our progress, understanding trends, and keeping our fundraising efforts on track.
The work of our Integrated MarComm and Development team may happen behind the scenes, but its impact is felt in every corner of Toronto Humane Society. From securing funding and partnerships to keeping you informed and engaged, their efforts are essential to our ability to provide care and advocacy for animals in need.
So, the next time you donate, read our newsletter, or see us in the news, you’ll know who’s making it all happen. A huge thank you to this incredible team for everything they do!
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